TikTok Isn't Built for Network Marketing (And That's Okay)

You ever watch someone push product after product on TikTok like they're casting spells and just hoping one lands?

Same.

And look, I'm not here to throw shade, I've been in this game for a long time. I've been doing MLMs since 2010 and network marketing full-time since 2017. So when I say I've seen it all? Oh bestie....I mean all of it.

But lately I've been seeing something over and over again that we need to talk about: people confusing TikTok and network marketing and wondering why they're not making money

Let's break this all the way down. Cozy style.

TikTok Is Great for Marketing

Listen, I like TikTok. I use it. I watch it. I've built content on it.

It's perfect if you're trying to:

• Show off a product

• Ride a trend

• Get eyeballs fast

• Make an aesthetic video

• Share something viral-worthy

If you're in straight-up product marketing, TikTok is your BFF.

It's like a giant digital mall where everyone's window shopping and if your product's cute, they might just click.

But that's where it ends.

Because.....

Network Marketing? That's a Whole Other Vibe

Network marketing is NOT just about selling.

It's about:

• Building trust

• Creating community

• Showing up consistently

• Having real conversations

• Helping people feel safe making a purchase.

TikTok doesn't build trust the way you need it to. It gets attention.

And if you're in network marketing hoping your 7-second trending sound is gonna lead to growth or monthly recurring volume?

Whew. You're gonna burn out fast.

Real Talk: Most People Are Doing It Wrong

here's what I've seen more times than I can count.

Someone joins 4 different affiliate brands and starts promoting 3 versions of the same product on TikTok. Every video is "you NEED this" or "OMG I swear this changed my life." NO real story. No consistency. No brand loyalty. No trust.

And guess what?

Nobody's buying.

And now they're frustrated and think "this just doesn't work."

But it's not that network marketing doesn't work.

It's that they're marketing like an influencer not building like a leader.

So, What Does Work in Network Marketing?

Let me tell you what actually shifted things for me:

I stopped promoting every cute brand that hit my inbox

I picked one product line I truly loved, use it daily and let my life be the proof.

I started:

• Showing how it fit into my day

• Sharing results with context

• Talking like a human, not a sales flyer

• Building relationships off of TikTok (hello Discord, and blog)

I stopped trying to go viral and started focusing on being valuable.

That's where the magic happens.

TikTok is a Door, Not a Home

Here's how I see it now:

TikTok is where they find you. Your brand is where they trust you. And your community is where they buy.

Use TikTok as the doorway- not the living room. Invite people in. Give them a reason to stay. Don't confuse fast views with long-term loyalty.

Some Advice from Someone Who's Been There

If you're out here trying to build a real business and you're not seeing the results you want. pause and ask yourself.

Am I building trust or just chasing sales? Am I selling 5 different things or focusing on what I actually love?

Am I showing up consistently, or just when I feel inspired?

You don't need to be everywhere. You just need to be intentional where you are.

Lil Tough Love

TikTok will get you eyeballs.

But if you want impact, income, and legacy you've gotta give people a reason to stay.

You're not here to be an influencer. You're here to build something that actually matters.

Marketing is about attention.

Network marketing is about connection.

And if you're here to do this the cozy, powerful, authentic way. You're in the right place.